This project involved creating a concept pitch for a cybersecurity safety campaign for a freelance client. The client requested both print and digital assets focusing on three key cyber security issues. My task was to develop materials that would effectively communicate the campaign’s key messages across different formats.

I designed a set of posters that were complemented by matching looping animations for use in email marketing (EDMs). The goal was to create engaging visuals that could be easily adapted for both print and digital channels.

Although the campaign ultimately did not launch, I thoroughly enjoyed the process of developing these assets.