In 2022, I was approached by the Transdev Sydney Light Rail team to create concept platform signage for a campaign they were planning to pitch to Transport for New South Wales (TFNSW). The goal was to develop a series of eye-catching signage concepts that would help communicate fare compliance and safety messages to commuters.

Collaborating closely with the Transdev team, I designed a series of decals and platform displays that would capture the attention of passengers while maintaining clarity and professionalism. These concepts were mocked up to visually showcase how they would appear in the real-world platform setting. Once completed, the concepts were presented to TFNSW as part of the pitch.

The designs I created were well-received, and TFNSW’s design team took the concepts forward, further developing them into a live campaign that is still active today. The images included here represent the original concept pitch, showcasing the initial vision that ultimately contributed to the successful campaign.